TY - JOUR AU - Wall, Caitillin de Berigny PY - 2013/08/29 TI - (Re)Creating Lively Cities through Ambient Technolo-gies: Arts, Culture, and Gastronomic Experiences JF - International SERIES on Information Systems and Management in Creative eMedia (CreMedia); No 2013/3 (2013): 2nd Workshop on (Re)Creating Lievely Cities Through Ambient Techn. in Arts, Culture, and Gastronomic Experiences KW - mbient technologies, interactivity, arts, culture, gastronomy. N2 -     Abstract. Our paper discusses different processes for animating urban spaces and creating lively cities through arts, culture, and gastronomic experiences. Such processes include interac-tive human scale environments, or ambient environments. These environments are sensitive and responsive to the presence of people, conveying a much more dynamic feel of a street, a plaza, a neighbourhood, or a city.  Our world is a world of signs, images, colours, symbols, and interactivity. Humans demand much more human interaction and new modes of connection with the urban space through technology and innovative design tools. Neuro-marketing, defined as an emerging area of mar-keting studies consumers' sensorimotor, cognitive, and affective reaction to any marketing stimulation., These aspects are present in all aspects of life including urban spaces that need to be more exciting and easily accessible and walkable. Arts, culture, and gastronomy are ele-ments that are always present in every urban space, on different scales, thus providing us with a balanced environment. Ambient technology has the power to transmit the message of culture socially and politically by enhancing human interaction, community and cultural awareness, knowledge, creative and active consumption, progressing sustainability (spiritual and materi-al), and access to modern technologies in urban spaces. Cities and urban spaces need to be more progressive to set place making as a concept at the heart of every lively city’s design. A sense of place, conviviality, and safety can be generated through interactive design, and technologi-cally animated spaces. The digital era is extensively impacting our urban spaces, which need to be flexible and adaptable to meet the attention and aspirations of the users.  Keywords: ambient technologies, interactivity, arts, culture, gastronomy.  UR - https://www.ambientmediaassociation.org/Journal/index.php/series/article/view/109