Exploit, Innovate and Compare Local, National and Global Arts: A new Paradigm of Curricular and Research Management

  • C.S.H.N. Murthy


The ‘Design Thinking’ is a post-globalization concept to offer innovations in designing based on the consumer needs which includes services or redesigning existing products. The chapter deals with not only my personal encounters with ‘Design Thinking, which I had taken up as a media expert for designing innovative educational models for Government of Eritrea during 2003-2005, but also with my conceptualization  of a designing a model of communication that explains how Indian culture comprising six  arts (Painting, Drawing, Sculpting, Music, Dance and Drama) has the potential to connect with mass communication (e.g.Saadharanikaran model of communication emerging from Natyashastra) and how it fosters research and funding  by cross-connecting communication with these art forms in Indian Universities offering different programmes in arts and humanities.  The chapter further dwells on how ‘Design Thinking’ emerged as a multi-faceted programme, with its application not being restricted to just designing the products but extending to localized needs of communities  through innovation/problem solving solutions that can be modified by adoption for various other cultures varying in requirements. The compulsion of achieving global homogeneity in communication sciences resulted in a monotony depriving Indian students/research scholars of the art of ‘think out of the box’ and running/administering their own media/mass communication departments from the perspective of connecting with local arts and native cultures.


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How to Cite
MURTHY, C.S.H.N.. Exploit, Innovate and Compare Local, National and Global Arts: A new Paradigm of Curricular and Research Management. International SERIES on Information Systems and Management in Creative eMedia (CreMedia), [S.l.], n. 2017/1, p. 93-114, dec. 2017. ISSN 2341-5576. Available at: <http://www.ambientmediaassociation.org/Journal/index.php/series/article/view/260>. Date accessed: 23 apr. 2019.
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