%A Lugmayr, Artur %A Suhonen, Jarkko %A Sutinen, Erki %D 2015 %T Serious Storytelling - Serious Digital Storytelling %K storytelling, digital storytelling, ambient media, mass communication, mass media, digital narratives, serious games, persuasive messages, eLearning %X Storytelling has a lengthy old tradition, and the reasons why stories have been told are manifold: for entertainment, to transfer knowledge between generations, to keep cultural heritage, or as warnings for others. The emergence of digitalization of media brought many new possibilities to tell stories – also in serious and non-entertainment contexts. Serious gaming, thus gaming without an entertainment purpose, is just one simple example. Within the scope of this paper, we introduce the term serious storytelling as a new potential media genre – serious storytelling, thus storytelling without entertainment purpose. %U https://www.ambientmediaassociation.org/Journal/index.php/series/article/view/230 %J International SERIES on Information Systems and Management in Creative eMedia (CreMedia) %0 Journal Article %P 29-33%N 2014/1 %@ 2341-5576 %8 2015-02-17