Consumer Perceptions of Additions to Geographic and Social Space

  • Mattias Svahn Stockholm School of Economics

Abstract

This position paper introduces a relationship between ambient media and pervasive games, and opens both fields up to an analysis with the HeuristicSystematic model of persuasion based on the relationship between the two fields. The paper concludes with an invitation to discuss the relationship between the ambient media user experience and the kind of brand equity, as measured by the two-tiered persuasion model, that ambient media can build.

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Published
2013-08-01
How to Cite
SVAHN, Mattias. Consumer Perceptions of Additions to Geographic and Social Space. International SERIES on Information Systems and Management in Creative eMedia (CreMedia), [S.l.], n. 2010/1, p. 1-7, aug. 2013. ISSN 2341-5576. Available at: <https://www.ambientmediaassociation.org/Journal/index.php/series/article/view/173>. Date accessed: 27 feb. 2024.
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