Exploit, Innovate and Compare Local, National and Global Arts: A new Paradigm of Curricular and Research Management
Abstract
The ‘Design Thinking’ is a post-globalization concept to offer innovations in designing based on the consumer needs which includes services or redesigning existing products. The chapter deals with not only my personal encounters with ‘Design Thinking, which I had taken up as a media expert for designing innovative educational models for Government of Eritrea during 2003-2005, but also with my conceptualization of a designing a model of communication that explains how Indian culture comprising six arts (Painting, Drawing, Sculpting, Music, Dance and Drama) has the potential to connect with mass communication (e.g.Saadharanikaran model of communication emerging from Natyashastra) and how it fosters research and funding by cross-connecting communication with these art forms in Indian Universities offering different programmes in arts and humanities. The chapter further dwells on how ‘Design Thinking’ emerged as a multi-faceted programme, with its application not being restricted to just designing the products but extending to localized needs of communities through innovation/problem solving solutions that can be modified by adoption for various other cultures varying in requirements. The compulsion of achieving global homogeneity in communication sciences resulted in a monotony depriving Indian students/research scholars of the art of ‘think out of the box’ and running/administering their own media/mass communication departments from the perspective of connecting with local arts and native cultures.
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References
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Adhikary, N. M. 2009. An introduction to sadharanikaran model of communica-tion. Bodhi: An Interdisciplinary Journal, 3(1), pp.69-91
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Bates, A. W. 1984. Broadcasting in education.London: Constable.
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Brown, T and Wyatt J. 2010. Design Thinking for social innovations. Stanford Social Innovations Review. Winter.
Brown, T. 2008. Design Thinking. Harvard Business Review, 86 (6),pp. 84-92.
Brown, T. 2009. Change by Design: How Design Thinking Transforms Organiza-tions and Inspires Innovation. US: Harper Business. 31 (3).
Cross, N. 1982. "Designerly Ways of Knowing." Design Studies, 3.4, pp.221-27.
Dillenbourg, P., Järvelä, S.and Fischer, F. 2009. The Evolution of Research on Computer- Supported Collaborative Learning. In N. Balacheff & al. (Eds.), Technology-Enhanced Learning. Principles and Products, pp. 3-19. Netherlands: Springer.
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Florida, R. 2002. The Rise of the Creative Class. US: Basic Books.
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Holmberg, B. 1986. Growth and structure of distance education London: Croom Helm.
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Murthy, C.S.H.N. 2011. Dilemma of Course Content and Curriculum in In-dian Journalism Education: Theory, Practice and Research. Asia Pacific Media Educator, 21. Wollogang State University, Australia.
Murthy, C.S.H.N. 2014.Inclusiveness through art films in Telugu: A modern to postmodern analysis of K.Viswanath’s films. Dance, Movement & Spiritualities, 1(3), pp.413-438.
Murthy, C.S.H.N.2012. Indian Cinema as a Model for De-Westernizing Media Studies: A Comparative Study of Indian Philosophical and Western Cultural Theories. Asia Pacific Media Educator, 22(2), pp. 197-215.
Murthy, C.S.H.N.2015. Issues of Rural Development in Mainstream Journalism: Exploring New Strategies for Media Intervention. Journal of Global Communication, 8 (1), pp. 23-35.
Pink, D.H. 2006. A Whole New Mind: Why Right-Brainers Will Rule the Future. US:Riverhead Trade.
Razzouk, R., and Shute, V. 2012. What Is Design Thinking and Why Is It Im-portant? Review of Educational Research, 82(3), pp. 330–348.
Rogers, E.M. 1962. Diffusion of Innovations. New York: Free Press.
Tewari, I. P. 1980. Sadharanikaran: Indian Theory of Communication. Indian and Foreign Review, pp. 13-14.
Torstein, R. 1992 Computer mediated communication in distance education, in: G. E. Ortner, K. Graff and H. Wilmersderfer (Eds.). Distance education as two-way communication, pp.171-184. Frankfurt am Main: Verlag Peter Lang.
Yadava, J. S. 1979. Communication in an Indian Village. In W. C. McCormack and S. A. Wurm (Eds.), Language and Society: Anthropological issues, pp. 627-636, The Hague: Mouton.
Yadava, J. S. 1987. Communication in India: The tenets of Saadharanikaran. In D. L. Kincaid (Ed.), Communication theory: Eastern and Western per-spectives, pp. 161-171. San Diego, CA: Academic Press.
Adhikary, N. M. 2009. An introduction to sadharanikaran model of communica-tion. Bodhi: An Interdisciplinary Journal, 3(1), pp.69-91
Baath, A. J. 1984. A list of ideas for the construction of distance education cours-es, in: D. Sewart, D. Keegan and B. Holmberg (Eds.). Distance education: international perspectives 272–289. London, Croom Helm & Routledge.
Bates, A. W. 1984. Broadcasting in education.London: Constable.
Bonsignore, E., Ahn, J.and al. 2013. Embedding Participatory Design into Designs for Learning: An Untapped Interdisciplinary Resource? In N. Rummel, M. Kapur, M. Nathan & S. Puntambekar (Eds.), To See the World and a Grain of Sand: Learning across Levels of Space, Time, and Scale. Paper presented at the 10th International Conference on Computer-Supported Collaborative Learning, University of
Wisconsin, Madison, June 15–19, pp. 549-556. International Society of the Learning Sciences.
Bowler, L. 2014. Creativity Through "Maker" Experiences and Design Thinking in the Education of Librarians. Knowledge Quest, 42(5),pp.58–61.
Brown, T and Wyatt J. 2010. Design Thinking for social innovations. Stanford Social Innovations Review. Winter.
Brown, T. 2008. Design Thinking. Harvard Business Review, 86 (6),pp. 84-92.
Brown, T. 2009. Change by Design: How Design Thinking Transforms Organiza-tions and Inspires Innovation. US: Harper Business. 31 (3).
Cross, N. 1982. "Designerly Ways of Knowing." Design Studies, 3.4, pp.221-27.
Dillenbourg, P., Järvelä, S.and Fischer, F. 2009. The Evolution of Research on Computer- Supported Collaborative Learning. In N. Balacheff & al. (Eds.), Technology-Enhanced Learning. Principles and Products, pp. 3-19. Netherlands: Springer.
Faste, R.A. 1994. Ambidextrous thinking. Innovations in Mechanical Engineer-ing Curricula for the 1990s, American Society of Mechanical Engineers, November, 1994.
Florida, R. 2002. The Rise of the Creative Class. US: Basic Books.
Garrison, R. and Shale, D. 1990. Education at distance: from issues to practice. pp. 123-134. Malabar, FL: Krieger Publishing Co.
Holmberg, B. 1986. Growth and structure of distance education London: Croom Helm.
Keegan, D. 1986. The foundations of distance education. London: Croom Helm.
Keegan, D. 1995. Teaching and learning by satellites in a European virtual class-room, in: F. Lockwood (Ed.) Open and distance learning. pp.108-118. London: Routledge.
Leinonen, T. and Durall, E. 2014. Design Thinking and Collaborative Learning. Pensamiento de Diseño Y Aprendizaje Colaborativo, 21(42), pp. 107–115.
Leverenz, C. S. 2014. Design Thinking and the Wicked Problem of Teaching Writ-ing. Computers & Composition, 33, pp. 1–12.
Ljosa, E. (1992) Understanding distance education, in: D. Kee Ljosa, E. 1992 Un-derstanding distance education, in: D. Keegan (Ed.) Theoretical princi-ples of distance education. pp 175–187. London: Routledge.
Ljosa, E. 1998. The boundaries of distance education, Journal of Distance Edu-cation, III(1), pp.85–88.
Lugmayr, A. 2012a. “Managing Creativeness in a Research Laboratory - Lessons Learned from Establishing NAMU Lab./EMMi Lab.,” in 25th Beld eCon-ference: eDependability: Reliable and Trustworthy eStructures, eProcess-es, eOperations and eServices for the Future, 2012.
Lugmayr, A. 2012b.“Opening Lecture: Managing Creativeness in a Research La-boratory - Lessons Learned from Establishing NAMU Lab. / EMMi Lab.” Doctoral Consortium - Research Supervision Dilemmas, 26th Bled E Conference, Bled, Slovenia, 2012.
Lugmayr. A, Jalonen. M, Zou. Y, Libin. L and Anzenhofer, S. 2011. “Design Thinking" in Media Management Education - A Practical Hands-On Ap-proach,” in 4th Semantic Ambient Media Experience (SAME) Workshop in Conjunction with the 5th International Convergence on Communities and Technologies,2011.
Lugmayr. A, Stockleben. B, Y. Zou, Anzenhofer. S and Jalonen, M. 2015. “Apply-ing Design Thinking in the context of media management education.” Multimedia Tools and Applications, 71, pp.119-157.
Martin, R. 2010. Design Thinking: achieving insights vis the ‘knowledge funnel’. Strategy and Leadership, 38 (2), pp. 37-41.
Murthy, C.S.H.N. 2010. Imperatives of citizen-centric Web 2.0 political networks for an effective democracy: A Case Study of Websites of Southern Indi-an States (2010).Journal of International Communication, 16(2), pp.25-41.
Murthy, C.S.H.N. 2006a. Designing Media and ICT Strategies for the Rapid Edu-cational Transformation in Eritrea. Journal Adult and Continuing Edu-cation, 12(1), pp.45-75.
Murthy, C.S.H.N.2006b. Designing Course and Curricula for Teacher Develop-ment, Open School and Vocational Education through Media Educa-tion in Eritrea. Educational Media International, 43(2), pp.181-196.
Murthy, C.S.H.N.2008. Designing E-Learning Programs for Rural Social Trans-formation and Poverty Reduction: Turkish Online Journal of Distance Education.9, Article No. 11. Jan-March.
Murthy, C.S.H.N, Bedajit, O. M, Das, R and Rahman, M. 2011. Mediating through Web 2.0---Imperatives of an end user perspectives of Websites of Universities of North East of India. Global Media Journal (Indian Edition), Summer Issue. June 1-24.
Murthy, C.S.H.N. 2011. Dilemma of Course Content and Curriculum in In-dian Journalism Education: Theory, Practice and Research. Asia Pacific Media Educator, 21. Wollogang State University, Australia.
Murthy, C.S.H.N. 2014.Inclusiveness through art films in Telugu: A modern to postmodern analysis of K.Viswanath’s films. Dance, Movement & Spiritualities, 1(3), pp.413-438.
Murthy, C.S.H.N.2012. Indian Cinema as a Model for De-Westernizing Media Studies: A Comparative Study of Indian Philosophical and Western Cultural Theories. Asia Pacific Media Educator, 22(2), pp. 197-215.
Murthy, C.S.H.N.2015. Issues of Rural Development in Mainstream Journalism: Exploring New Strategies for Media Intervention. Journal of Global Communication, 8 (1), pp. 23-35.
Pink, D.H. 2006. A Whole New Mind: Why Right-Brainers Will Rule the Future. US:Riverhead Trade.
Razzouk, R., and Shute, V. 2012. What Is Design Thinking and Why Is It Im-portant? Review of Educational Research, 82(3), pp. 330–348.
Rogers, E.M. 1962. Diffusion of Innovations. New York: Free Press.
Tewari, I. P. 1980. Sadharanikaran: Indian Theory of Communication. Indian and Foreign Review, pp. 13-14.
Torstein, R. 1992 Computer mediated communication in distance education, in: G. E. Ortner, K. Graff and H. Wilmersderfer (Eds.). Distance education as two-way communication, pp.171-184. Frankfurt am Main: Verlag Peter Lang.
Yadava, J. S. 1979. Communication in an Indian Village. In W. C. McCormack and S. A. Wurm (Eds.), Language and Society: Anthropological issues, pp. 627-636, The Hague: Mouton.
Yadava, J. S. 1987. Communication in India: The tenets of Saadharanikaran. In D. L. Kincaid (Ed.), Communication theory: Eastern and Western per-spectives, pp. 161-171. San Diego, CA: Academic Press.
Published
2017-12-15
How to Cite
MURTHY, C.S.H.N..
Exploit, Innovate and Compare Local, National and Global Arts: A new Paradigm of Curricular and Research Management.
International SERIES on Information Systems and Management in Creative eMedia (CreMedia), [S.l.], n. 2017/1, p. 93-114, dec. 2017.
ISSN 2341-5576.
Available at: <https://www.ambientmediaassociation.org/Journal/index.php/series/article/view/260>. Date accessed: 03 dec. 2023.
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