Social Movements within Interfaces in Urban Environments: Flash Mobs as Kinaesthetic Marketing and Political Campaigns

  • Jaana Parviainen University of Tampere (UTA)
  • Antti Pirhonen University of Jyväskylä


The design of our physical and virtual environments highly rules how we act and interact in space and among other people. This paper focuses on analysing event-based campaigns and marketing, particularly, how they appeal to our kinaesthetic sense, concretely by moving our affective bodies. We introduce choreography as a theoretical concept to understand in depth the systems of social movements within devices in urban environments.


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How to Cite
PARVIAINEN, Jaana; PIRHONEN, Antti. Social Movements within Interfaces in Urban Environments: Flash Mobs as Kinaesthetic Marketing and Political Campaigns. International SERIES on Information Systems and Management in Creative eMedia (CreMedia), [S.l.], n. 2013/3, p. 3-8, aug. 2013. ISSN 2341-5576. Available at: <>. Date accessed: 27 feb. 2024.


Design, urban environment, social interaction, choreography, embodiment, sensorimotor experience
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